In this review and comparison of Upstox Vs Groww Vs Zerodha which by the way are also the top 3 stockbrokers currently in India in terms of total active clients, we will be finding out who is better and why?
First and foremost few things any trader and investor should keep in mind before opening an account with any stockbroker are following:
- Their history in broking industry
- Lowest account opening/AMC/ brokerage charges
- Advanced trading platform with all technical/fundamental tools and indicators for every device(desktop/laptop, tablet, mobile)
- Customer service support
- No/less Debt in company
- Their vision for future
Apart from this what other services they are offering like free stock recommendations, fundamental and technical reports etc.
Now without wasting further time lets us jump direct to comparison part of different features and services you can get from above three stockbrokers.
📊 1. User Interface & Ease of Use
Broker |
Interface Type |
Ideal For |
|---|---|---|
Groww |
Extremely simple, app-first |
Beginners, mutual fund investors |
Zerodha |
Clean but basic |
Intermediate DIY traders |
Upstox |
Sleek, professional-grade |
Both beginners & advanced traders |
Verdict:
Groww is very user-friendly but overly simplified for serious trading. Zerodha is clean but hasn’t evolved much. Upstox strikes the perfect balance—a professional-grade interface that’s easy to use but packed with powerful tools.
⚙️ 2. Features & Tools
Feature |
Groww |
Zerodha |
Upstox |
|---|---|---|---|
Option Chain with Greeks |
❌ |
✅ |
✅ (Advanced, customizable) |
Ready-made Option Strategies |
❌ |
❌ |
✅ Built-in & free |
5X Intraday Leverage |
❌ |
✅ |
✅ |
Technical Charting (TradingView) |
✅ |
✅ |
✅ |
Mutual Funds & SIP |
✅ |
❌ |
✅ |
IPO/ETF/Bonds support |
✅ |
✅ |
✅ |
Smart Order Types (GTT, SL, etc.) |
❌ |
✅ |
✅ |
Built-in Strategy Builder |
❌ |
❌ |
✅ (Intuitive & Free) |
Verdict:
While Zerodha is feature-rich, many tools are limited or locked behind partner apps. Groww lacks serious trading tools altogether. Upstox leads with advanced, in-app tools like Option Strategies, Strategy Builder, and deep Option Chain analytics—without requiring third-party integrations.
💸 3. Charges & Brokerage
Type |
Groww |
Zerodha |
Upstox |
|---|---|---|---|
Account Opening Fees |
₹0 |
₹200 |
₹0 |
AMC (Annual Fee) |
₹0 |
₹300 |
₹0 for 1st year, ₹25/month after |
Equity Delivery |
Rs.20 or 0.1% per executed order (whichever is lower), minimum Rs.5 |
₹0 |
₹0 |
Equity Intraday |
₹20/trade |
₹20/trade |
₹20/trade |
Options |
₹20/order |
₹20/order |
₹20/order |
Verdict:
Upstox matches Zerodha in pricing and beats Groww in intraday performance. For delivery trades, Upstox and Zerodha is free. Where Upstox wins is in value-added tools included at no extra cost.
📱 4. Platform Experience (App & Web)
-
Groww: Mobile-first, minimal web features, not built for traders.
-
Zerodha: Kite is stable but outdated UI, no built-in innovation.
-
Upstox: Fully integrated platforms (App, Web, Pro Web) with a clean, modern look, and seamless switching between devices.
Unique Upstox Edge:
-
Dedicated app for F&O trading
-
Real-time P&L tracking
-
Gesture-based trading shortcuts
-
Dark mode, widget support
🧠 5. Innovation & Trader-Centric Features
Innovation |
Groww |
Zerodha |
Upstox |
|---|---|---|---|
Pre-built Option Strategies |
❌ |
❌ |
✅ |
AI-Powered Screener (ScanX) |
❌ |
❌ |
✅ |
Flash Trade (1-Click Order Exec.) |
❌ |
❌ |
✅ |
Real-time Portfolio Heatmaps |
❌ |
❌ |
✅ |
Custom Watchlist Insights |
❌ |
❌ |
✅ |
Verdict:
Upstox continues to innovate faster than any other Indian broker, actively listening to trader needs and rolling out intelligent tools built right into the platform.
Ready to Get Started with Upstox?
👉 Click Here to Open a Free Upstox Account
What Makes Upstox the Best Choice?
- ✅ Limited Time Free Account Opening – Zero AMC, online KYC
- ✅ ₹0 Brokerage on Mutual Funds, IPOs, Gold Bonds
- ✅ Flat ₹20/order on Equity, F&O, Currency & Commodity
- ✅ Access to UpLearn – Learn strategies, trading & more
- ✅ Invest in P2P Lending & Fixed Deposits
- ✅ Tools for every level – from beginner to pro
🎯 Open Your Free Demat + Trading Account in Just 5 Minutes!
✅ 100% Online | ⏱ Quick Setup | 💰 ₹0 Opening Fee
🔐 6. Security & Support
-
All three brokers are SEBI-registered, regulated, and follow standard compliance protocols.
-
However, Upstox offers 24×7 chat support, faster ticket turnaround, and better onboarding flow compared to Groww or Zerodha.
🚀 Final Verdict:
Criteria |
Groww |
Zerodha |
Upstox |
|---|---|---|---|
Beginner-Friendly |
✅ |
✅ |
✅ |
Feature-Rich |
❌ |
✅ |
✅✅ |
Platform Innovation |
❌ |
❌ |
✅✅ |
Option Trading Tools |
❌ |
✅ |
✅✅ |
Charges & Pricing |
✅ |
✅ |
✅ |
App Experience |
✅ |
❌ |
✅✅ |
Upstox is no longer just a low-cost broker—it’s evolved into a smart, trader-focused ecosystem. Whether you’re a beginner, swing trader, or options expert, it offers tools that grow with you.
If you’re tired of minimal tools (Groww) or outdated workflows (Zerodha), Upstox gives you the perfect edge in the fast-moving world of Indian stock markets.
Upstox and Zerodha is much better than groww If we do a overall comparison of various charges, features hence I would advise anyone to go with either zerodha or upstox and avoid groww any day.
But if you’re serious about trading—especially in derivatives, intraday, or using market tools—Upstox is clearly the better platform.
It offers a perfect balance of affordability, functionality, and professional-grade tools that Groww lacks.
So, if you are more of a trader making intraday trades on daily basis and looking for investing and trading in other segments than you should go with Upstox without any doubt.
If I have to rate upstox overall as an leading discount broker I will give it 9.4 out of 10
👉 Ready to switch or start fresh? Click here to open your free Upstox account now and experience the next generation of trading!
Open a Free Upstox Trading & Demat Account
Step into advanced trading with Upstox — one of India’s most powerful and user-friendly broker platforms.
✅ Ready-Made Option Strategies built right into the app
✅ 4X Leverage for Equity Delivery
✅ 5X Intraday Margin on leading stocks
✅ Option Chain Tool with customizable Greeks, Max Pain, PCR & more
✅ ₹0 brokerage on delivery trades
✅ Fast, paperless signup process – get started in minutes!
Upstox or Groww or Zerodha which is better?
Upstox and Zerodha is much better than groww If we do a overall comparison of various charges, features hence I would advise anyone to go with either zerodha or upstox and avoid groww any day.
Below are the overall rating of upstox, groww and zerodha, which means if you consider all different features, charges, cost effectiveness, better user experience among them.
Whether you are a beginner or experience trader and investor, zerodha has all resources set at one place for you.
Expressing my opinion in terms of all technological tools, advanced platforms, robust management I would rate Zerodha 8.9 out of 10.
On the other hand Upstox as an stockbroker has made its place in the Indian stock broker industry with their fast and efficient trading platforms, sophisticated charting software’s combined with speed and reliability as well ease of opening the account online paperless.
They are now at the second position in India for having the most active clients, very soon they may going to OutSpace Groww and can be trusted without any doubt.
The charges and brokerages are very much reasonable in comparison to any other brokers, if you are thinking of opening a trading/Demat/mutual fund combined account, than do not put any second thought.
If I have to rate upstox overall as an leading discount broker I will give it 9.4 out of 10.
In my opinion groww still need to do a lot to fulfill the stock broking requirements such as allowing currency and commodity trading.
Having said that, I like their USP of allowing clients to invest in US, their strength in financial data for fundamental analysis, Free mutual funds investments.
If I have to rate Groww after looking at there breakthrough pricing model for brokerages as well as other charges and experiencing there simple yet great user interface for trading platform I would give it 8.3 out of 10.
So, if you are more of a trader making intraday trades on daily basis and looking for investing and trading in other segments than you should go with Upstox without any doubt.
👉 Ready to switch or start fresh? Click here to open your free Upstox account now and experience the next generation of trading!
🎯 Open Your Free Demat + Trading Account in Just 5 Minutes!
✅ 100% Online | ⏱ Quick Setup | 💰 ₹0 Opening Fee
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Note: Please do your own research and make investment. Moneycontain will not be responsible for any of your losses at all. The point made is for educational purpose only and intended to give information. All investments are subject to risks, which should be considered prior to making any investments.
